Heels launched its flagship store at Lucky One Mall, Karachi on Thursday 15 June 2017. The launch event was attended by celebrities and A-listers, besides socialites, media personnel, friends and family.
Spearheaded by Ashraf Mayia, Jawad Durrani and Asim Hafeez, Heels strive to offer the best in footwear to its discerning clients.
At the grand launch, the brand also introduced its latest Eid collection titled ‘A Festive Affair’.
The evening commenced with the arrival of television stars followed by the ribbon cutting ceremony performed by Mr. Mirza Ishtiaq Baig and celebrated actor Minal Khan.
This was followed by an entertaining fashion show showcasing the best of heels. Models could be seen adorned in smart western wear sporting smart and trendy footwear by Heels. The models had been beautified by Beenish Pervaiz.
During the fashionable presentation, lip-smacking hors d’oeuvers and cocktails were also served to the delight of the guests.
The event was well-organised promising to set a new milestone for the brand. Oorganised by T-Factor Events; styling and wardrobe by Thomas Fernandes. Media management and PR was handled by IDEAS Events PR.